Quest for craft

Quest for Craft is a web series by The Balvenie and Questlove, delving into the essence of modern creativity. Through engaging conversations with passionate creators, it uncovers the subtleties of their craft and dedication.

I created five animated segments for this format, exploring multiple aspects of the creative process through hypnotic visuals and storytelling.

Production : There We Go Films
S01E01
‍with Michael Che

→ Butch Morris and the art of conduction.

Focus on "Conduction," a unique method where a conductor uses gestures to lead musicians in real-time, blending improvisation with structure to create spontaneous and collaborative compositions.
S01E03
‍with Pathy Smith

→ Reaching back into time.

Questlove explores how history shapes his creative process, reflecting on the ways past events, music, and culture influence his work and vision.
S01E04
‍with Malcolm Gladwell

→ Practice

Dr. Sweta Chakraborty explain how to overcome our cognitive dissonance (and why)
S01E06
‍with Misty Copeland

→ J. Dilla
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Questlove shares how J. Dilla’s music revealed the beauty in imperfection, guiding him beyond the confines of conventional perfection.
S01E12
‍with Lena Waithe

→ My voice
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Questlove shares how Prince's music inspired him to find his own voice and cultivate his unique style.
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